Box #18 Brody Carter

At an archery shop, you may think that the focal point may be found on the shooting range. After all that is why majority of the customers come in, to shoot their bows. The two times that I have been to my field site since given this assignment, I have found that this is not the focal point of the archery shop. In fact the focal point I have noticed is the main counter. As you walk in through the door you are on the side of the main counter. With glass tops on the counter you can see new products or various expensive products. After about fifteen feet of counter, the counter top makes a 90 degree angle left to form the front of the counter. Behind this counter is where the employees sit or work. If they are working on something behind the counter, they can easily still talk to people to show them how to do things or just to socialize. Above the counter is about 25 bows for sale. I think these bows attract the customers to the counter where the employees can talk and discuss the bows or any other hunting related topic. People are always drawn to the shiny, new, expensive bows. Also there are 9 chairs that line the counter where people can sit down. These seats are always occupied. The owners usually sit on the opposite side talking to the customers about the new bows, stories of bows, or stories of hunting. Since these are the only seats in the shop people tend to congregate around the counter.